Ford Performance Vehicles (FPV) today announced the appointment of racing legend Allan Moffat as its official Ambassador.

Moffat will represent FPV at major events and in some exciting new programs throughout 2010, as Ford's performance arm steps up its activities in the new decade.

The four-time Bathurst winner has a long history with the Ford brand, which started in the late '60s as a factory team driver and culminated with the famous 1-2 Falcon hardtop team victory with Colin Bond at Mt Panorama in 1977.

"I am delighted to welcome Allan Moffat to our team," FPV General Manager Rod Barrett says.

"Allan brings with him an unrivalled Ford heritage and enormous credibility with the history of performance Fords in Australia, and that has an obvious connect with our brand and our customers."

"But more than that, Allan has a real feel for 'performance cars' and what performance enthusiasts value, and that adds further to his role as FPV's roving Ambassador."

Allan Moffat's record has made him a motor racing icon in Australia.

Along with four Bathurst victories, he won the Sandown endurance race six times, was Australian Touring Car Champion four times, and won both the Australian Sports Sedan and Sports Car Championship titles.

Overseas Moffat won the Sebring 12 Hours in Florida, was Sports Car Club of America Central Division Champion, and was victorious in 500 kilometre races at Fuji (Japan), Monza (Italy) and Wellington (New Zealand).

He also took class honours in each of the international 24 hour races at Le Mans (France), Daytona (America) and Spa (Belgium).

Allan's son James also has a strong Ford connection, racing a Falcon in the 2010 V8 Supercar Development Series.

"Ford is such a big part of my history, it is fantastic to be joining FPV in 2010," Allan Moffat says.

"FPV's products are fabulous … our racing cars didn't perform or handle as well as these cars do … so I am proud to represent FPV in Australia, and look forward to working with Rod and his team."